Purpose and Audience
The Global Innovation Science Handbook is a textbook for enabling innovation professionals worldwide to study in order to become certified by the International Association of Innovation Professionals Innovation Professional (IAOIP). I wrote Chapter 16, Social Networks. In it, I describe social networks’ relevance to corporate innovation and lead readers through a process to use private and public social networks to support or drive their innovation projects.
Audiences comprise independent innovation consultants, and members of global organizations that work in innovation groups or are nested within business units.
Executive Summary
This 22-page chapter aims to enable readers to use social networks for innovation, so it functions as a training manual. It contains four sections:
- How Social Networks Transform Innovation outlines digital social technologies and practices, and how they change economics and markets.
- Examples of Social Network-Powered Innovation shares case studies from 3M, P&G, State Farm, and Fenland (Cambridgeshare, UK). Each case summarizes the innovation challenge, how it unfolded, and my insights into what made it particularly relevant.
- Social Network Innovation Models include Community Company, Professional-Amateur, and Service as Marketing. Each model includes descriptions of the challenges and opportunities as well as my insights for using them for optimal effect.
- Getting Started: Using Social Networks for Innovation unfolds in three parts: Strategy (Focus on People), Execution (Use an Agile Approach), and Expansion (Lead with Sociality).
- I also wrote the test questions for the certification examination.
Learn More
This work is copyrighted by McGraw-Hill and is no longer offered individually (one has to order the whole book). However, I can make it available to you on request. See its Amazon.com page:
- Global Innovation Science Handbook on Amazon.com
Christopher S. Rollyson Portfolio 