Social Channel App Tools Menu Introduction

Purpose and Audience

This video introduces the Social Channel App’s Tools Menu (chapter), and it is hot-linked to the introduction within the App itself. The audience is the App’s users, and the purpose is to give them a feeling about the importance of Tools. I also share a story of the origins of the thinking that led me to create the methodology that serves as the framework for Tools. Most important, the video enables me, the author, to explain the importance of the menu in very human terms.

The Social Channel App

Purpose and Audience

The Social Channel App is a user manual and textbook that teaches its readers to practice experiential social media and social business transformation. Experiential differs sharply from social media marketing, which is so prevalent that it defines “social media” for most people. Experiential uses service design principles to change the game in customer experience and employee engagement. It helps firms develop true empathy with people, so they can interact with unusual care and consideration, which improves their employees’ and customers’ feelings about the firm—a lot.

Experiential social media requires practitioners to know much more about the people with whom they are interacting, so it is much more nuanced than social media marketing. The App also shows readers how to transform their firms by using experiential to change the cost of business relationships.

The App is designed to support several types of users: CEOs who regard social networks as a transformation opportunity, heads of marketing, social media managers, entrepreneurs, and the general public. I have also used it as a textbook to support consulting engagements because it accelerates teams’ learning.

The Art of Jobhunting

Purpose and Audience

I wrote and published two editions of The Art of Jobhunting when I was a career management consultant. I advised thousands of clients at all stages of their careers, and in all imaginable industries. A substantial portion of clients could not afford individual counseling sessions; moreover, I realized that all would benefit from using the manual before individual counseling because that would enable them to learn the fundamental information by themselves, so sessions would be more productive.

I began career counseling as part of a 600-office company, and I also sold The Art of Jobhunting to other offices around the United States.

Social Networks [Global Innovation Science Handbook]

Purpose and Audience

The Global Innovation Science Handbook is a textbook for enabling innovation professionals worldwide to study in order to become certified by the International Association of Innovation Professionals Innovation Professional (IAOIP). I wrote Chapter 16, Social Networks. In it, I describe social networks’ relevance to corporate innovation and lead readers through a process to use private and public social networks to support or drive their innovation projects.

Audiences comprise independent innovation consultants, and members of global organizations that work in innovation groups or are nested within business units.

The Social Channel App Infographic

Purpose and Audience

The Social Channel App is an interactive training manual for experiential social media. It has 450 pages, six menus and dozens of submenus.  This infographic is literally “the App in a picture,” which aims to show the entire work at a glance.

Its audiences are current and prospective users.